Market Research: Start Here

To find market resports, select "Market Reports" or "Market Research" under Document Type on the front search page.

Access information on over 20,000 advertising agencies and 70,000 ads.

Provides access to industry reports containing analysis, statistics, and market characteristics on a wide variety of Canadian industries, organized by NAICS code. Coverage is mostly North American with an explicit focus on Canadian industries.

Provides 17+ years of market research and public opinion data in the U.S. and Canada. Topics include: advertising and marketing research, media and technology research, and customer relationship management research.

Mintel collects qualitative data directly from consumers and helps to answer questions about consumer perspectives, behaviours, preferences, or demographics for major consumer markets. Geographic coverage includes Canada and US.

Providing international business intelligence on industries, economies and consumers. Includes statistical data, news summaries, and reports on specific companies and countries.

Vividata provides information on print readership, non-print media exposure, product usage and lifestyles.

Marketing case studies, in-depth trend analysis and research reports.