Media Business: Start Here

Newspaper articles, magazine articles and some scholarly (including peer-reviewed) journal articles, company and industry reports.

Full-text and indexed content from the broadest range of Canadian scholarly, trade and news sources.

Journal articles in the fields of communication and mass media studies.

Access information on over 20,000 advertising agencies and 70,000 ads.

Vividata provides information on print readership, non-print media exposure, product usage and lifestyles.

Marketing case studies, in-depth trend analysis and research reports.

Directory with listings of Canadian print and broadcast media. You can access information for more than 6,000 publications and stations, with essential contact details including names of editors and producers and their contact information.

Providing international business intelligence on industries, economies and consumers. Includes statistical data, news summaries, and reports on specific companies and countries.

Provides access to industry reports containing analysis, statistics, and market characteristics on a wide variety of Canadian industries, organized by NAICS code. Coverage is mostly North American with an explicit focus on Canadian industries.

Provides 17+ years of market research and public opinion data in the U.S. and Canada. Topics include: advertising and marketing research, media and technology research, and customer relationship management research.

Profiles of companies, industries, and key executives. Includes company histories, officers and board members, competitors, related industry information and historical financials.